Our Story
Founded in 2018 with a simple yet profound vision: to bring Indonesia the purest, most effective natural vitamin supplements that honor both ancient wisdom and modern science. VitaNatural Indonesia began as a small team of passionate nutritionists and wellness advocates who believed that nature holds the key to optimal health.
Our journey started when our founder, Dr. Sarah Wijaya, a certified nutritionist with over 15 years of experience, witnessed firsthand the transformative power of natural supplements. After years of working with patients struggling with synthetic vitamin dependencies, she envisioned a company that would prioritize purity, potency, and sustainability in every product.
Our Mission
"To empower Indonesian families with premium natural vitamin supplements that enhance wellbeing, support vitality, and honor our commitment to environmental sustainability while maintaining the highest standards of quality and purity."
From our humble beginnings in Jakarta's bustling business district, we've grown into Indonesia's most trusted source for premium natural vitamins. Our journey hasn't been just about building a business – it's been about building trust, fostering wellness communities, and proving that natural doesn't mean compromise.
Today, VitaNatural Indonesia serves thousands of families across the archipelago, from bustling Jakarta to remote villages in Sumatra and Sulawesi. Each product we create carries our unwavering commitment to natural sourcing, rigorous testing, and professional nutritionist guidance.
Our Core Values
Natural Purity
Every VitaNatural product is sourced from the purest natural ingredients, free from synthetic additives, artificial colors, and harmful preservatives. We believe that nature provides the perfect balance of nutrients your body needs.
Quality Assurance
Our rigorous quality control process includes third-party testing, GMP certification, and continuous monitoring throughout the production cycle. Every batch is tested for purity, potency, and safety before reaching our customers.
Expert Guidance
Our team of certified nutritionists and wellness experts provides personalized consultation to help you choose the right supplements for your unique health goals and lifestyle needs.
Customer Wellness
Your health journey is our priority. We provide ongoing support, educational resources, and wellness guidance to ensure you achieve your optimal health goals with our natural supplements.
Sustainable Sourcing
We partner with ethical suppliers who practice sustainable harvesting and environmentally responsible farming methods, ensuring our natural ingredients are good for you and the planet.
Community Impact
Beyond supplements, we're committed to building healthier communities through educational programs, wellness workshops, and supporting local farmers who provide our natural ingredients.
Meet Our Expert Team
Dr. Sarah Wijaya
Lead Nutritionist & Founder
With over 15 years of experience in clinical nutrition, Dr. Sarah founded VitaNatural with a vision to bridge ancient wisdom with modern science. She holds a Master's degree in Nutritional Science from University of Indonesia and is certified by the Indonesian Nutritionist Association.
Dr. Michael Hartono
Quality Control Director
Dr. Michael oversees our rigorous quality assurance processes with his PhD in Food Science and Technology. His expertise in natural product testing ensures every VitaNatural supplement meets the highest purity and potency standards.
Lisa Permata
Natural Sourcing Specialist
Lisa travels across Indonesia and Southeast Asia to source the finest natural ingredients. With her background in ethnobotany and sustainable agriculture, she ensures our partnerships support both quality and environmental responsibility.
Dr. Andi Rahman
Customer Wellness Consultant
Dr. Andi provides personalized wellness consultations to help customers choose the right supplements for their health goals. His holistic approach combines traditional Indonesian wellness practices with modern nutritional science.
Maria Santoso
Research & Development Manager
Maria leads our product innovation efforts with her Master's in Biochemistry and expertise in natural compound research. She ensures our formulations are based on the latest scientific research while honoring traditional wisdom.
David Kurniawan
Customer Experience Director
David ensures every VitaNatural customer receives exceptional service and support. With his background in customer relations and wellness coaching, he's passionate about helping people achieve their health goals.
Our Professional Credentials
Our Unwavering Commitment
Purity & Quality Assurance
- Triple testing protocol: raw materials, in-process, and final product verification
- Third-party laboratory testing for heavy metals, pesticides, and microbial contamination
- GMP-certified facilities following international manufacturing standards
- Cold-chain storage and transportation to maintain ingredient potency
Natural Sourcing Partnerships
- Direct partnerships with certified organic farms across Indonesia and Southeast Asia
- Fair trade practices ensuring farmers receive equitable compensation
- Sustainable harvesting methods that preserve natural ecosystems
- Traceability from farm to bottle, ensuring complete transparency
Professional Nutritionist Consultation
- Free initial consultation with certified nutritionists for all customers
- Personalized supplement recommendations based on individual health profiles
- Ongoing wellness support and progress monitoring
Our Promise to You
Ready to Start Your Natural Wellness Journey?
Join thousands of satisfied customers who have transformed their health with VitaNatural's premium natural supplements. Our expert team is here to guide you every step of the way.
Visit Us
Jakarta business district
Jl. Sudirman No. 123, SCBD, Jakarta PusatBusiness Hours: Mon-Fri: 9:00-18:00 WIB | Sat: 9:00-15:00 WIB